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NEO Cricket is the No. 1 sports channel in India, two years in a row* and world’s first cricket centric TV channel and currently broadcasts to more than 30 countries across Asia & Africa. With its unique content line up of Live cricket events and cricket based shows, the performance of NEO Cricket has grown remarkably, since its launch two years ago and today, it is the No.1 Sports channel in India. Its shows have received widespread acclaim, Sports Zone – rated as the No.1 Sports Update show of 2008 and Dial C for Cricket – rated as the No.1 cricket show of 2008.

It also has the exclusive broadcast rights for international cricket played in Bangladesh and Kenya as well as BCCI’s offshore cricket series.

NEO Cricket is widely available in India, where it reaches 65 million homes and is also present on leading DTH platforms such as Tata Sky, Airtel Digital TV, Big TV and Sun Direct.

NEO’s marketing and promotional capabilities have been well recognized, the channel has bagged 11 Promax / BDAwards, 8 Abby Awards & 3 Cannes Film Lions in 2008.

* Source- TAM 2008, 2009

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